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Questions about our services or a result shown here? Contact our team. Client results retain their original reporting periods.

Ecommerce growth

Ecommerce SEO for shoppers ready to find their next purchase.

Your catalogue has products people want, but the right collections and product pages are hard to find. We improve how shoppers discover, compare and reach them—with technical SEO, useful category content and reporting that includes sales, not just visits.

Managed support starts at US$3,000/month; focused projects are scoped separately. Compare pricing and what is included.

Start with the products worth bringing customers to.

Search volume alone cannot tell us which categories deserve investment. We consider stock, margin, seasonality, product range and conversion data alongside demand. Then we review collection structure, filters, product variants and the information shoppers need to choose. Revenue reporting uses your available analytics; we do not treat every assisted sale as caused by SEO.

Illustration of Aditya arranging product photographs, category plans and retail samples.
Example: how we would help

A popular collection attracts shoppers who cannot find a suitable product.

The collection receives relevant searches but its product range has changed.

How we would approach this problem
StepWhat your team should expect
InvestigateReview the query intent, available inventory, filter choices, product details and orders for that collection.
DecideAlign the collection with real stock and buying needs. Explain meaningful product differences before expanding keyword targeting.
CheckThe category promise matches the displayed products and shoppers can use filters and buying controls. Track category-level orders separately from visits.
AvoidIf the main problem is unavailable stock or an uncompetitive delivery offer, fix that before paying to attract more shoppers.
When this helps

When to consider this service

You want search to bring shoppers to products you can sell profitably, not simply increase visits.

  1. 01

    Collections are harder to find than individual products.

  2. 02

    Traffic grows but sales do not follow.

  3. 03

    Filters and variants create overlapping pages.

What we work on

What this service includes

01

Prioritise commercially useful categories

We compare search demand with stock, seasonality, margins and conversion data where available. A high-volume category is not necessarily a good investment if you cannot fulfil orders. The first priorities should reflect the catalogue and commercial goals you share with us.

02

Help shoppers choose

Collection and product content should answer buying questions: fit, specifications, alternatives and relevant usage details. We work with approved product information and avoid filling pages with text that pushes the shopping controls out of reach.

03

Control duplicate and unavailable pages

We review variants, filters, canonical signals and discontinued products in the context of your platform. A temporary stock problem is different from a permanently removed product. Recommendations preserve useful customer journeys instead of applying one rule to every URL.

04

Follow the visit through to the order

Where tracking permits, we review organic landing pages alongside purchases and revenue. Changes to stock, promotions and checkout can affect results too. We show that context rather than claiming every improvement in sales came from SEO.

What this changes for you

What an ecommerce SEO plan has to account for.

Store architecture and commercial reality are inseparable. The recommendation changes with catalogue size, availability, margin, platform, market, and how customers narrow a purchase.

Illustration of Aditya reviewing a catalogue sheet alongside category and stock notes.
01

Catalogue and search demand

Products, categories, brands, attributes, use cases, locations, and customer language are mapped to demand. A page is prioritised when it can represent useful inventory and a real buying task.

02

Facets, variants, and availability

Filter combinations, canonical rules, pagination, product variants, out-of-stock behaviour, discontinued items, and internal search URLs are reviewed so useful pages remain discoverable without indexing an unlimited catalogue.

03

Merchandising and page quality

Category introductions, product data, reviews, FAQs, images, comparison help, related products, and internal links are planned around the decision. Boilerplate is not repeated merely to fill category templates.

04

Revenue and customer context

Organic transactions are analysed with conversion rate, average order value, margin, new-customer status, refunds, stock, market, and assisted journeys where the data is available.

What you receive

What your team receives

01

A category priority list

The collection and product groups to work on first, with the commercial reason.

02

Page improvements

Agreed content and navigation changes for shoppers and search engines.

03

Platform-specific fixes

Technical recommendations that distinguish settings, theme work and developer tasks.

How we work together

From the first conversation to published changes

  1. 1

    Review catalogue and sales context

    Share priority products, stock constraints and target markets.

  2. 2

    Improve the first group of pages

    Agree content and technical changes with your ecommerce team.

  3. 3

    Check shopping and search results

    Verify buying controls still work and review the affected landing pages.

Relevant example

In-house SEO experience at Headout.

Aditya led SEO as SEO Manager for a global travel marketplace where inventory, destinations, transactional pages, and international demand had to work as one system.

Source and context: Headout: Aditya’s reported in-house experience.

  1. 1Large page inventories
  2. 2Transactional landing pages
  3. 3Revenue-led measurement
Read the marketplace revenue case study
Relevant case studies

See the business, the work completed, and the result in context.

Search demandUseful pages

Architecture, content and commercial measurement.

Global travel marketplace and in-house SEO leadership

US$1M+ in monthly organic revenue

HeadoutRead the full case study
Search demandUseful pages

Architecture, content and commercial measurement.

Seven-language architecture, content, and revenue measurement

243% organic revenue growth between measured periods

Multilingual ecommerce brandRead the full case study
Google Search Console comparison showing Tapaswe increasing from 65 to 2,794 clicks and from 13,800 to 169,446 impressionsFirst-party Google Search Console comparison. The screenshot retains the original selected periods and values.

Shopify product pages and specialist publishing

Organic clicks grew from 65 to 2,794

TapasweRead the full case study
First-hand recommendations

Feedback on ecommerce and AI SEO.

Read all testimonials

“Their approach to AI SEO strategy is thoughtful, practical and grounded in what actually matters for the business. They also have a strong understanding of ecommerce, so the recommendations go beyond rankings and traffic to consider visibility, customer journeys and ultimately, commercial outcomes.”

Audrey Chia

Brand positioning and copywriting strategist

LinkedIn recommendation for Aditya Aman and his team.

Read LinkedIn recommendation Published
How we measure progress

How we check progress

We agree the reporting with your team and distinguish completed work from business results. Missing data and other changes affecting performance stay visible.

  • Organic purchases and revenue where recorded
  • Collection and product search performance
  • Availability and conversion context for priority products
Questions before you start

Ecommerce growth FAQs

Direct answers to the questions teams ask before deciding whether this work fits.

Can SEO help if we have traffic but few orders?

Possibly, but more visitors may not be the first priority. We check whether searches match your products and whether landing pages explain availability, specifications and buying options. Pricing, delivery, checkout or product-market fit may need work outside an SEO engagement.

What does an ecommerce SEO agency do?

It connects keyword demand, catalogue architecture, technical indexation, category and product content, internal links, authority, and revenue measurement across the store.

Do you work with Shopify and WooCommerce?

Yes. The approach is adapted to the platform, theme, apps or plugins, catalogue size, international setup, and the development access available.

How is ecommerce SEO measured?

Revenue and transactions matter, but we also monitor non-brand visibility, landing-page types, indexation, conversion, availability, new customers, and assisted journeys.

Can you work while paid shopping campaigns continue?

Yes. We can coordinate priorities with your paid team and use shared product insights. Paid campaign performance and organic results are reported separately; one channel does not prove the other caused a sale.

Other ways we can help
Technical SEOOn-page SEOEcommerce company comparison

Is this the help your team needs?

Tell us about your website, customers and the problem you want to solve. We will discuss fit, responsibilities and a realistic scope before you commit.

Book a meeting
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