Founder and SEO strategy lead
Aditya has worked in SEO since 2018. He leads strategy across technical SEO, content systems, ecommerce, international search, analytics, and AI visibility for Philippine and international companies.
Aditya’s career spans in-house leadership, agency delivery, and consulting. That combination matters because an SEO plan has to satisfy leadership, help marketing teams make decisions, give specialists enough context, and survive the practical constraints of publishing and development.
Aditya led SEO at Headout as SEO Manager. The work involved a global travel marketplace with destination and experience inventory, international demand, large-scale technical decisions, commercial landing pages, and organic search generating more than US$1 million in monthly revenue.
Aditya founded SEO Company Philippines and TheProjectSEO to give companies senior search direction with a team capable of supporting implementation. He leads the commercial and search strategy, then works with project management, technical, content, development, authority, and data specialists when the problem requires them.
In 2022, Aditya delivered an SEO seminar for GSIS Philippines. The session included E-E-A-T and how organisations can communicate experience, expertise, authority, and trust through useful content, clear authorship, credible sources, and an accountable web presence.
His work has covered SaaS, fintech, ecommerce, travel, marketplaces, BPO, publishing, hiring technology, property, local and national services, multi-market websites, and enterprise platforms. Selected experience includes Headout, Goodnotes, Helpling, X0PA, Expressway.ph, CuddlyNest, Mobile Modular, and Instarem.
Aditya works across SEO strategy, technical SEO, content systems, ecommerce and marketplace architecture, international SEO, migrations, analytics, entity clarity, digital authority, and visibility across Google and AI answer platforms.
Aditya can lead a managed programme with the wider team, advise an internal department, or join a focused strategy engagement for a difficult decision. His role is to make the priority understandable, connect it to commercial outcomes, and keep the strategy close to the people responsible for implementation.
Aditya has lived in the Philippines for almost nine years. From this base, he has worked with local and international companies and researched customer demand across the Philippines, United States, United Kingdom, Australia, Singapore, and other Asian and English-speaking markets.
“Their approach to AI SEO strategy is thoughtful, practical and grounded in what actually matters for the business. They also have a strong understanding of ecommerce, so the recommendations go beyond rankings and traffic to consider visibility, customer journeys and ultimately, commercial outcomes.”
Brand positioning and copywriting strategist
LinkedIn recommendation for Aditya Aman and his team.
“He isn't chasing rankings for the sake of rankings; he thinks about how a brand gets found, cited and trusted — by search engines and by AI answer engines alike.”
X0PA AI · SEO client
LinkedIn recommendation for Aditya Aman and TheProjectSEO, X0PA AI’s external SEO partner.