6 practical priorities for showing up in Claude

01 / Priorities

Work in this order

Claude answers are prompt-dependent. The table keeps the programme grounded in source quality and customer questions.

02 / Sources

Build pages a careful reader would trust

Claude is not a directory where you enter a business and wait for a result. The durable work is a library of pages that explain what you do, who it is for, how it works, what it costs or changes, and where the evidence comes from.

Use specific claims, not vague superlatives. A case study should identify the site, period, intervention and approved outcome. A service page should explain the customer problem and deliverables. An author page should make experience and responsibility clear.

03 / Structure

Make the answer easy to extract without making it robotic

Start with a concise answer, then use descriptive subheadings, short paragraphs, tables and examples. Put the qualification next to the claim it qualifies. Readers should not have to reconstruct the conclusion from a long introduction.

Keep the human details. Explain why a team chose one route, what failed, or what a small business should not spend time on. This is where a practitioner guide becomes more useful than a generic AI summary.

04 / Entity

Keep names, roles and relationships consistent

Use one canonical organization name and connect it to the visible About, Contact, Team and case-study pages. Mark up the organization and people only when the properties are true and shown. Keep the same spelling and role across LinkedIn, partner sites, media and your own site.

Do not add unsupported Wikipedia, Wikidata or social URLs. A smaller set of accurate references is stronger than a large set of guessed identifiers.

05 / Authority

Earn the kind of mention that explains your expertise

Prioritize references that add context: a customer describing the work, an editor quoting your research, a podcast discussing a method, or a partner explaining a shared implementation. Keep a source register so the team knows which claims are approved and current.

Avoid treating a link as the entire objective. If the mention does not help a prospective customer understand the company, it is unlikely to help the broader entity either.

06 / Testing

Test Claude answers like a customer

Write prompts for discovery, comparison and implementation: “Who can help a US SaaS company with technical SEO from the Philippines?”, “What should I check before changing an ecommerce category template?”, or “Which evidence would support this claim?” Record the answer, citations, omissions and errors.

Review the source pages that Claude uses and the pages it misses. Improve the source, not the prompt. Then re-test after a meaningful update and note the date.

• Keep a fixed prompt set and a change log.
• Check whether cited pages actually support the answer.
• Separate brand visibility from qualified enquiry performance.
• Use customer feedback to add missing context.