Meet the team

A focused Philippine SEO team with clear responsibilities.

Aditya leads SEO strategy. Elena leads project management. Shiraz is the technical and team lead, supported by Smit, Mohd. Rushan, Akash, and Rajwrita across SEO delivery and data science.

Aditya Aman

Founder & SEO Strategy Lead

SEO strategy, site direction, content, systems, analytics, and growth planning. Based in the Philippines for almost nine years.

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Elena Ignacio

Director of Project Management

Project direction, client communication, delivery planning, and coordination.

Gabriel Ignacio

SEO Analyst

Search research, data review, reporting support, and quality checks.

Shiraz Akmal

Technical & Team Lead

Site architecture, implementation, and quality assurance.

Smit Dholakiya

SEO Executive

On-page SEO, research, content operations, and implementation support.

Mohd. Rushan

SEO Executive

Authority building, outreach, off-page review, and campaign operations.

Akash

Website Development Lead

Website development, technical implementation, and production support.

Rajwrita

Data Science Lead

Search data, measurement systems, experimentation, and applied analysis.

How responsibility works

The person making the recommendation remains visible.

Strategy and leadership

Aditya Aman brings almost a decade of experience across in-house SEO, agency work, and consulting. Elena Ignacio directs project management, client communication, planning, and delivery coordination.

Technical and SEO delivery

Shiraz Akmal is the Technical & Team Lead. Smit Dholakiya and Mohd. Rushan are SEO Executives working across research, on-page implementation, authority, and campaign operations. Gabriel Ignacio supports the team as SEO Analyst.

Development and data

Akash is the Website Development Lead, responsible for technical implementation and production support. Rajwrita is the Data Science Lead, focusing on search data, measurement, experimentation, and applied analysis.

How responsibility stays visible

Each engagement identifies the strategy owner, project lead, specialist owner, client decision-maker, and implementation dependency. A client should know who is answering the question and who can move the answer into production.

Tell us what your current team needs.

We can lead the programme, own a specialist workstream, or support the people already responsible for implementation.

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