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The work, in context

SEO case studies.
With the proof.

Explore the business, the problem and the work behind each result.

Find an example close to your own challenge: a migration, a marketplace, a software product or a website attracting the wrong enquiries. Each case explains our role and the available results so you can judge the relevance before booking a conversation.

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18 relevant examples

Start with the problem closest to yours.

Filter by industry, growth problem, or service. Every card shows the market, our role, and the expertise used before you open the full case study.

18 case studies
Goodnotes: original Ahrefs AI-search snapshot

Ahrefs AI-search visibility, September 2026. This snapshot is separate from the results described in the case study.

Organic traffic retained through the move

The publication moved from Medium to Goodnotes.com while technical SEO issues were addressed across Thailand, Japan, Taiwan, and Hong Kong.

Market
Thailand, Japan, Taiwan, Hong Kong
Role
SEO migration and implementation support
Read the Goodnotes case study
Helpling Singapore: original Ahrefs AI-search snapshot

Ahrefs AI-search visibility, September 2026. This snapshot is separate from the results described in the case study.

42.3K estimated monthly organic visits

Helpling needed to compete for high-intent cleaning searches in Singapore. The work concentrated on the pages most closely connected to bookings, then supported those pages with technical improvements, clearer intent matching, structured data, internal links, and steady authority building.

Market
Singapore
Role
SEO leadership and implementation for commercial service pages
Read the case study
CuddlyNest: original Ahrefs AI-search snapshot

Ahrefs AI-search visibility, September 2026. This snapshot is separate from the results described in the case study.

+553% year-on-year organic clicks

CuddlyNest had more than one million indexable travel pages and little established SEO infrastructure. Growth depended on making the inventory easier to crawl, deciding which pages deserved to exist, and building content and internal-linking systems that could scale across hotels, vacation rentals, and destinations.

Market
International
Role
Technical SEO, programmatic page strategy, content systems, and international search
Read the case study
Search demandUseful pages

Architecture, content and commercial measurement.

Travel publisher and affiliate websiteEuropean travel affiliate website

+130% organic clicks

The European accommodation publisher earned revenue when readers continued to booking and experience partners. SEO therefore had to attract relevant global travellers and help them move from destination research into useful commercial choices.

Market
Europe, International
Role
Full-funnel topic clusters, internal linking, and international travel SEO
Read the case study
Search demandUseful pages

Architecture, content and commercial measurement.

B2B SaaS websiteGlobal SaaS company

35.8K historical FAQ-result clicks

The SaaS company already had useful question-and-answer content on its pages. The experiment tested whether implementing the structured data available at the time could improve eligibility and visibility for FAQ rich results.

Market
International
Role
SEO consulting, structured-data experimentation, content systems, and information architecture
Read the case study
Search demandUseful pages

Architecture, content and commercial measurement.

Multilingual ecommerce websiteGlobal multilingual ecommerce brand

+243.39% organic revenue

The multilingual ecommerce site had large numbers of thin pages, content created without search-demand analysis, and editorial content that did not reliably support categories and products. The programme reorganised the site around commercial entities, clearer internal relationships, and technical fixes that could operate across seven languages.

Market
International, Seven language markets
Role
Content strategy, entity optimisation, information architecture, technical SEO, and content automation
Read the case study
Search demandUseful pages

Architecture, content and commercial measurement.

Automotive marketplaceAutomotive marketplace

+111.2% valid indexed URLs

The marketplace combined vehicle listings, new arrivals, make and model pages, comparisons, and finance information. Weak structure, thin pages, and inconsistent internal links made it difficult for search engines to discover and prioritise the useful parts of the inventory.

Market
International
Role
Technical SEO, programmatic internal linking, metadata, schema, and thin-content remediation
Read the case study
Search demandUseful pages

Architecture, content and commercial measurement.

Niche publishing websiteNiche exact-match-domain micro-brand

568K Search Console clicks

The micro-brand used an exact-match domain, but the early programme exposed two weaknesses: AI-assisted content that could not sustain quality and expensive links that were not sufficiently relevant. The recovery focused on the complete search product rather than relying on the domain name.

Market
International
Role
Domain strategy, content quality improvement, and relevant authority building
Read the case study
Google Search Console comparison showing Expressway.ph increasing from 56,076 to 154,262 clicks and from 4.45 million to 12.3 million impressions

First-party Google Search Console comparison. The screenshot preserves the original selected periods and values.

Search-first data and publishing platformExpressway.ph

154,262 clicks in the later three months

Expressway.ph helps Filipino motorists find toll, route and RFID information. The work connected structured data, practical explanations and searchable pages. It is an internal publishing project, not a lead-generation result for an external client.

Market
Philippines
Role
SEO product strategy, technical SEO, programmatic content, structured data, and editorial systems
Read the case study
Google Search Console showing TaxCalculator.com.ph reaching 606 clicks and 57,028 impressions after no recorded activity in the preceding three-month period

First-party Google Search Console comparison. The screenshot retains the original selected periods and values.

Tax calculator and education platformTaxCalculator.com.ph

57,028 impressions

TaxCalculator.com.ph began with no recorded activity in the comparison period. The initial search programme connected calculators with explanatory tax content, clear page purposes, technical discovery, and Philippine tax entities users need to understand.

Market
Philippines
Role
Search architecture, calculator-led content, technical SEO, and Philippine tax entity modelling
Read the case study
Google Search Console comparison showing Sober Apartments LA increasing from 3,226 to 3,912 clicks while average position improved from 26.8 to 24.2

First-party Google Search Console comparison. No admissions or revenue result is inferred from this chart.

Recovery-housing websiteSober Apartments LA

3,912 clicks in the later three months

Recovery-housing search requires unusual care: the page must explain the living environment, location, eligibility, and next step clearly without confusing housing with medical treatment. The programme aligned those user questions with local page architecture and measurable search performance.

Market
Los Angeles, California, United States
Role
Local search architecture, recovery-housing content, technical SEO, and performance measurement
Read the case study
Google Search Console comparison showing Tapaswe increasing from 65 to 2,794 clicks and from 13,800 to 169,446 impressions

First-party Google Search Console comparison. The screenshot retains the original selected periods and values.

Shopify ecommerce and publishing websiteTapaswe

2,794 clicks in the later three months

Tapaswe serves a specialised audience looking for illustrated learning books for children. The programme connected product-page intent, language and cultural accuracy, technical store foundations, images, and supporting educational content.

Market
India, International English-speaking markets
Role
Shopify SEO, product-page optimisation, cultural-topic research, technical SEO, and content planning
Read the case study
Search demandUseful pages

Architecture, content and commercial measurement.

Named client-approved account

Adapt.io needed more than a list of keywords. The work connected its sales-intelligence product, target buyers, use cases, competitive search results, and editorial process so the team could choose better topics and produce stronger pages consistently.

Market
International
Role
Market research, topic strategy, content briefs, SEO audit, and editorial framework
Read the case study
Search demandUseful pages

Architecture, content and commercial measurement.

+203% estimated organic traffic YoY

X0PA AI needed to compete in a high-authority recruitment-software category across India, Singapore, the United States, the Philippines, and other markets. The programme connected product and buyer demand with content, authority, measurement, and AI-search visibility.

Market
India, Singapore, United States, Philippines, Indonesia
Role
International B2B SaaS SEO, content systems, authority, analytics, and AI-search measurement
Read the case study
Acelerar Technologies: original Ahrefs AI-search snapshot

Ahrefs AI-search visibility, September 2026. This snapshot is separate from the results described in the case study.

95 submissions reviewed

Acelerar already had organic visibility and enquiries. The more valuable question was which pages and channels produced real buyers, which submissions were noise, and what the website needed to measure before scaling.

Market
United States, International
Role
BPO content architecture, lead attribution analysis, SEO, and AI-search measurement
Read the case study
Mobile Modular: original Ahrefs AI-search snapshot

Ahrefs AI-search visibility, September 2026. This snapshot is separate from the results described in the case study.

17.7M validated Search Console impressions

Mobile Modular operates a large multi-location website across modular offices, classrooms, buildings, restrooms, and related solutions. The work began by validating the underlying search and analytics data so technical and content priorities could be tied to real product and market demand.

Market
United States
Role
Enterprise SEO data validation, technical audit, commercial architecture, and measurement design
Read the case study
Search demandUseful pages

Architecture, content and commercial measurement.

2 levels of responsibility

GrowthSpot needed SEO leadership that could support its own search priorities and work across client accounts. The engagement required clear boundaries, practical recommendations, and enough adaptability to work across different websites and client contexts.

Market
International
Role
SEO leadership for the agency and its client portfolio
Read the case study
Find a comparable business

See work for businesses like yours.

Start with your industry, then compare the challenge, scope and results with what your business needs.

Illustration of Aditya reviewing project folders labelled Migration, SaaS and Ecommerce.

BPO and data services

Outsourcing demand, bottom-funnel content, lead quality, and first-touch attribution.

Construction and modular buildings

Enterprise products, multi-location demand, technical priorities, and validated data.

Finance and calculator products

Calculator-led demand, tax entities, technical foundations, and early search growth.

Recovery housing

Sensitive service clarity, local discovery, careful claims, and Search Console growth.

Agencies and white-label delivery

Client boundaries, senior search leadership, and implementation across agency accounts.

AI-search results across client industries

See how client websites appear across the major AI answer platforms.

The collection spans automotive publishing, tax calculators, BPO, SaaS, ecommerce, fintech, travel, construction, home services, and consumer products. The screenshots record visibility on their capture dates; they do not attribute all current results to our work. Linked cases explain our role.

Philippine automotive publishing

Expressway.ph

Last six months

A search-first Philippine utility now appears across Google AI Mode, AI Overviews, ChatGPT, Gemini, Perplexity, and Copilot while its organic search footprint has also expanded.

AI responses
12.5K+12.1K
Pages appearing in AI responses
1.5K+1.3K
Google AI Overviews
3.1K+3.1K
Estimated organic traffic
47.8K+45.7K
PlatformResponsesPages
Google AI Mode2.5K755
ChatGPT1.5K695
Gemini1K406
Perplexity2.5K753
Copilot1.9K627

Swipe or scroll to inspect the original screenshot. Tap it to open the full-size image.

Ahrefs overview for expressway.ph showing its AI responses, AI Overview visibility, platform coverage, and available search metrics
Source: Ahrefs Site Explorer, captured September 2026. Selected comparison: last six months. Ahrefs estimates visibility; it is not the client's private analytics.
Philippine tax calculators

TaxCalculator.com.ph

Last six months

A new Philippine calculator property has started earning visibility across AI answers and conventional search from a focused set of useful tax pages.

AI responses
94+94
Pages appearing in AI responses
34+34
Google AI Overviews
21+21
Organic keywords
53+53
PlatformResponsesPages
Google AI Mode3017
ChatGPT349
Gemini21
Perplexity63
Copilot11

Swipe or scroll to inspect the original screenshot. Tap it to open the full-size image.

Ahrefs overview for taxcalculator.com.ph showing its AI responses, AI Overview visibility, platform coverage, and available search metrics
Source: Ahrefs Site Explorer, captured September 2026. Selected comparison: last six months. Ahrefs estimates visibility; it is not the client's private analytics.
BPO and outsourcing

Acelerar Technologies

Last three months

Commercial outsourcing content is being surfaced across Google AI experiences and answer engines while estimated organic traffic and top-three keyword coverage have grown.

AI responses
516+516
Pages appearing in AI responses
107+107
Google AI Overviews
243+243
Estimated organic traffic
4.6K+3.9K
PlatformResponsesPages
Google AI Mode21764
ChatGPT2819
Gemini43
Perplexity63
Copilot189

Swipe or scroll to inspect the original screenshot. Tap it to open the full-size image.

Ahrefs overview for acelerartech.com showing its AI responses, AI Overview visibility, platform coverage, and available search metrics
Source: Ahrefs Site Explorer, captured September 2026. Selected comparison: last three months. Ahrefs estimates visibility; it is not the client's private analytics.
Productivity software and publishing

Goodnotes

Last three months

Goodnotes has a broad AI-search footprint across product, publishing, and platform pages, with thousands of responses and cited pages across the major answer engines.

AI responses
10K+9.9K
Pages appearing in AI responses
1.5K+1.5K
Google AI Overviews
4.7K+4.6K
Estimated organic traffic
531K-7K
PlatformResponsesPages
Google AI Mode1.9K523
ChatGPT1.2K782
Gemini614174
Perplexity978282
Copilot688219

Swipe or scroll to inspect the original screenshot. Tap it to open the full-size image.

Ahrefs overview for goodnotes.com showing its AI responses, AI Overview visibility, platform coverage, and available search metrics
Source: Ahrefs Site Explorer, captured September 2026. Selected comparison: last three months. Ahrefs estimates visibility; it is not the client's private analytics.
Children’s publishing and ecommerce

Tapaswe

Last three months

Specialist educational publishing has created both conventional search demand and a growing footprint in AI answers from a compact collection of pages.

AI responses
77+62
Pages appearing in AI responses
17+13
Google AI Overviews
44+37
Estimated organic traffic
12.5K+12.4K
PlatformResponsesPages
Google AI Mode179
ChatGPT133
Gemini22
Perplexity00
Copilot11

Swipe or scroll to inspect the original screenshot. Tap it to open the full-size image.

Ahrefs overview for tapaswe.com showing its AI responses, AI Overview visibility, platform coverage, and available search metrics
Source: Ahrefs Site Explorer, captured September 2026. Selected comparison: last three months. Ahrefs estimates visibility; it is not the client's private analytics.
Jewellery ecommerce

AJB Silver Arte

Last three months

A specialist jewellery store is being discovered through product-led search and AI answers across more than one hundred pages.

AI responses
327+308
Pages appearing in AI responses
114+113
Google AI Overviews
70+70
Organic keywords
119+119
PlatformResponsesPages
Google AI Mode5654
ChatGPT13528
Gemini134
Perplexity00
Copilot5310

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Ahrefs overview for ajbsilverarte.com showing its AI responses, AI Overview visibility, platform coverage, and available search metrics
Source: Ahrefs Site Explorer, captured September 2026. Selected comparison: last three months. Ahrefs estimates visibility; it is not the client's private analytics.
Home services marketplace

Helpling Singapore

Comparison label not fully visible in the supplied capture

Helpling’s service and advice pages appear across the major AI answer platforms, giving customers multiple routes into the brand beyond a conventional ranking.

AI responses
2.1K+2.1K
Pages appearing in AI responses
196+194
Google AI Overviews
668+664
PlatformResponsesPages
Google AI Mode1.1K166
ChatGPT8866
Gemini6132
Perplexity16943
Copilot2114

Swipe or scroll to inspect the original screenshot. Tap it to open the full-size image.

Ahrefs overview for helpling.com.sg showing its AI responses, AI Overview visibility, platform coverage, and available search metrics
Source: Ahrefs Site Explorer, captured September 2026. Selected comparison: comparison label not fully visible in the supplied capture. Ahrefs estimates visibility; it is not the client's private analytics. The supplied image is cropped before the organic-search panel and does not show the complete comparison-window label.
Social networking application

SureSpace

Last two years

A product with a relatively small conventional search footprint is still being surfaced by Google AI Mode, ChatGPT, Perplexity, and Copilot.

AI responses
78+78
Pages appearing in AI responses
22+22
Google AI Overviews
24+24
Organic keywords
33+33
PlatformResponsesPages
Google AI Mode4715
ChatGPT32
Gemini00
Perplexity31
Copilot11

Swipe or scroll to inspect the original screenshot. Tap it to open the full-size image.

Ahrefs overview for sure-space.com showing its AI responses, AI Overview visibility, platform coverage, and available search metrics
Source: Ahrefs Site Explorer, captured September 2026. Selected comparison: last two years. Ahrefs estimates visibility; it is not the client's private analytics.
AI consumer product

Bubio.ai

Last two years

An AI-native product has built discovery across Perplexity, Google, ChatGPT, Gemini, and Copilot alongside a growing conventional search footprint.

AI responses
189+189
Pages appearing in AI responses
28+28
Google AI Overviews
40+40
Estimated organic traffic
97K+97K
PlatformResponsesPages
Google AI Mode298
ChatGPT246
Gemini76
Perplexity7815
Copilot114

Swipe or scroll to inspect the original screenshot. Tap it to open the full-size image.

Ahrefs overview for bubio.ai showing its AI responses, AI Overview visibility, platform coverage, and available search metrics
Source: Ahrefs Site Explorer, captured September 2026. Selected comparison: last two years. Ahrefs estimates visibility; it is not the client's private analytics.
Enterprise modular buildings

Mobile Modular

Last two years

Enterprise product, use-case, and location pages are appearing in hundreds of AI answers while top-three keyword coverage and estimated organic traffic have grown.

AI responses
480+480
Pages appearing in AI responses
171+171
Google AI Overviews
224+224
Estimated organic traffic
21.5K+3.5K
PlatformResponsesPages
Google AI Mode14386
ChatGPT1917
Gemini96
Perplexity7942
Copilot68

Swipe or scroll to inspect the original screenshot. Tap it to open the full-size image.

Ahrefs overview for mobilemodular.com showing its AI responses, AI Overview visibility, platform coverage, and available search metrics
Source: Ahrefs Site Explorer, captured September 2026. Selected comparison: last two years. Ahrefs estimates visibility; it is not the client's private analytics.
Portable storage and offices

Mobile Modular Portable Storage

Last six months

The portable-storage property is visible across five active AI platforms, with Perplexity and Google AI Mode showing the broadest page coverage in this snapshot.

AI responses
893+478
Pages appearing in AI responses
127+24
Google AI Overviews
233+194
Estimated organic traffic
13.1K+2.1K
PlatformResponsesPages
Google AI Mode26387
ChatGPT4117
Gemini5418
Perplexity26548
Copilot379

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Ahrefs overview for mobilemodularcontainers.com showing its AI responses, AI Overview visibility, platform coverage, and available search metrics
Source: Ahrefs Site Explorer, captured September 2026. Selected comparison: last six months. Ahrefs estimates visibility; it is not the client's private analytics.
International payments and fintech

Instarem

Last three months

A major payments brand has broad visibility across Google AI Mode, AI Overviews, ChatGPT, Gemini, Perplexity, and Copilot, supported by thousands of discoverable pages.

AI responses
26.3K+26.2K
Pages appearing in AI responses
5.5K+5.4K
Google AI Overviews
12.1K+11.9K
Estimated organic traffic
454K+241K
PlatformResponsesPages
Google AI Mode12.3K4.8K
ChatGPT316303
Gemini470271
Perplexity1.1K337
Copilot6361

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Ahrefs overview for instarem.com showing its AI responses, AI Overview visibility, platform coverage, and available search metrics
Source: Ahrefs Site Explorer, captured September 2026. Selected comparison: last three months. Ahrefs estimates visibility; it is not the client's private analytics. Ahrefs displayed a 301 indicator beside the reviewed domain when this snapshot was captured.
Mother and baby ecommerce

Pigeon Singapore

Last six months

Product and advice content is being surfaced across five active AI platforms while top-three keyword coverage and estimated organic traffic have increased.

AI responses
451+117
Pages appearing in AI responses
189+40
Google AI Overviews
107+89
Estimated organic traffic
4.3K+689
PlatformResponsesPages
Google AI Mode11477
ChatGPT113109
Gemini2414
Perplexity5833
Copilot3513

Swipe or scroll to inspect the original screenshot. Tap it to open the full-size image.

Ahrefs overview for pigeon.com.sg showing its AI responses, AI Overview visibility, platform coverage, and available search metrics
Source: Ahrefs Site Explorer, captured September 2026. Selected comparison: last six months. Ahrefs estimates visibility; it is not the client's private analytics.
Travel marketplace

CuddlyNest

Last two years

Travel inventory and destination content now appear across thousands of AI responses, with Google AI Mode and Perplexity showing the widest visibility in this capture.

AI responses
1.7K+1.7K
Pages appearing in AI responses
632+632
Google AI Overviews
534+534
PlatformResponsesPages
Google AI Mode821386
ChatGPT2222
Gemini2119
Perplexity326149
Copilot44

Swipe or scroll to inspect the original screenshot. Tap it to open the full-size image.

Ahrefs overview for cuddlynest.com showing its AI responses, AI Overview visibility, platform coverage, and available search metrics
Source: Ahrefs Site Explorer, captured September 2026. Selected comparison: last two years. Ahrefs estimates visibility; it is not the client's private analytics. The supplied image is cropped before the organic-search panel, so no organic traffic figure is reproduced from it.
How to read the proof

Know what each result tells you.

Illustration of Aditya checking source material against a case-study draft and Source, Period, Role notes.

Role and context

We distinguish in-house leadership, consulting, and agency delivery because ownership affects what the result demonstrates.

Approved claims

Client feedback describes the experience reported by that person. Where no supporting traffic or revenue report is published, we do not add a numerical result.

Relevant lesson

Each story connects the work to a transferable decision: protect a migration, prioritise commercial pages, or build a content system people can use.

Bring us the search problem, not a prewritten task list.

Tell us your website, customers, goal and what your team can implement. We will recommend the most useful starting point.

Book a meeting
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