Questions about our services or a result shown here? Contact our team. Client results retain their original reporting periods.
The work, in context
SEO case studies. With the proof.
Explore the business, the problem and the work behind each result.
Find an example close to your own challenge: a migration, a marketplace, a software product or a website attracting the wrong enquiries. Each case explains our role and the available results so you can judge the relevance before booking a conversation.
Expressway.ph helps Filipino motorists find toll, route and RFID information. The work connected structured data, practical explanations and searchable pages. It is an internal publishing project, not a lead-generation result for an external client.
Compared with 56,076 clicks in the preceding three-month Search Console period.
Aditya led SEO at Headout as SEO Manager. Search had to work across destinations, experiences, large inventories, transactional pages, and international demand.
Ahrefs AI-search visibility, September 2026. This snapshot is separate from the results described in the case study.
Home services marketplace
42.3K estimated monthly organic visits
Helpling needed to compete for high-intent cleaning searches in Singapore. The work concentrated on the pages most closely connected to bookings, then supported those pages with technical improvements, clearer intent matching, structured data, internal links, and steady authority building.
Market
Singapore
Role
SEO leadership and implementation for commercial service pages
Ahrefs AI-search visibility, September 2026. This snapshot is separate from the results described in the case study.
Online travel marketplace
+553% year-on-year organic clicks
CuddlyNest had more than one million indexable travel pages and little established SEO infrastructure. Growth depended on making the inventory easier to crawl, deciding which pages deserved to exist, and building content and internal-linking systems that could scale across hotels, vacation rentals, and destinations.
Market
International
Role
Technical SEO, programmatic page strategy, content systems, and international search
Travel publisher and affiliate websiteEuropean travel affiliate website
Travel publishing and affiliate commerce
+130% organic clicks
The European accommodation publisher earned revenue when readers continued to booking and experience partners. SEO therefore had to attract relevant global travellers and help them move from destination research into useful commercial choices.
Market
Europe, International
Role
Full-funnel topic clusters, internal linking, and international travel SEO
The SaaS company already had useful question-and-answer content on its pages. The experiment tested whether implementing the structured data available at the time could improve eligibility and visibility for FAQ rich results.
Market
International
Role
SEO consulting, structured-data experimentation, content systems, and information architecture
The multilingual ecommerce site had large numbers of thin pages, content created without search-demand analysis, and editorial content that did not reliably support categories and products. The programme reorganised the site around commercial entities, clearer internal relationships, and technical fixes that could operate across seven languages.
Market
International, Seven language markets
Role
Content strategy, entity optimisation, information architecture, technical SEO, and content automation
The marketplace combined vehicle listings, new arrivals, make and model pages, comparisons, and finance information. Weak structure, thin pages, and inconsistent internal links made it difficult for search engines to discover and prioritise the useful parts of the inventory.
Market
International
Role
Technical SEO, programmatic internal linking, metadata, schema, and thin-content remediation
The micro-brand used an exact-match domain, but the early programme exposed two weaknesses: AI-assisted content that could not sustain quality and expensive links that were not sufficiently relevant. The recovery focused on the complete search product rather than relying on the domain name.
Market
International
Role
Domain strategy, content quality improvement, and relevant authority building
First-party Google Search Console comparison. The screenshot preserves the original selected periods and values.
Search-first data and publishing platformExpressway.ph
Philippine automotive publishing
154,262 clicks in the later three months
Expressway.ph helps Filipino motorists find toll, route and RFID information. The work connected structured data, practical explanations and searchable pages. It is an internal publishing project, not a lead-generation result for an external client.
Market
Philippines
Role
SEO product strategy, technical SEO, programmatic content, structured data, and editorial systems
First-party Google Search Console comparison. The screenshot retains the original selected periods and values.
Tax calculator and education platformTaxCalculator.com.ph
Philippine tax and finance publishing
57,028 impressions
TaxCalculator.com.ph began with no recorded activity in the comparison period. The initial search programme connected calculators with explanatory tax content, clear page purposes, technical discovery, and Philippine tax entities users need to understand.
Market
Philippines
Role
Search architecture, calculator-led content, technical SEO, and Philippine tax entity modelling
First-party Google Search Console comparison. No admissions or revenue result is inferred from this chart.
Recovery-housing websiteSober Apartments LA
Recovery housing
3,912 clicks in the later three months
Recovery-housing search requires unusual care: the page must explain the living environment, location, eligibility, and next step clearly without confusing housing with medical treatment. The programme aligned those user questions with local page architecture and measurable search performance.
Market
Los Angeles, California, United States
Role
Local search architecture, recovery-housing content, technical SEO, and performance measurement
First-party Google Search Console comparison. The screenshot retains the original selected periods and values.
Shopify ecommerce and publishing websiteTapaswe
Niche ecommerce and children’s publishing
2,794 clicks in the later three months
Tapaswe serves a specialised audience looking for illustrated learning books for children. The programme connected product-page intent, language and cultural accuracy, technical store foundations, images, and supporting educational content.
Market
India, International English-speaking markets
Role
Shopify SEO, product-page optimisation, cultural-topic research, technical SEO, and content planning
Adapt.io needed more than a list of keywords. The work connected its sales-intelligence product, target buyers, use cases, competitive search results, and editorial process so the team could choose better topics and produce stronger pages consistently.
Market
International
Role
Market research, topic strategy, content briefs, SEO audit, and editorial framework
X0PA AI needed to compete in a high-authority recruitment-software category across India, Singapore, the United States, the Philippines, and other markets. The programme connected product and buyer demand with content, authority, measurement, and AI-search visibility.
Market
India, Singapore, United States, Philippines, Indonesia
Role
International B2B SaaS SEO, content systems, authority, analytics, and AI-search measurement
Ahrefs AI-search visibility, September 2026. This snapshot is separate from the results described in the case study.
BPO and outsourcing services
95 submissions reviewed
Acelerar already had organic visibility and enquiries. The more valuable question was which pages and channels produced real buyers, which submissions were noise, and what the website needed to measure before scaling.
Market
United States, International
Role
BPO content architecture, lead attribution analysis, SEO, and AI-search measurement
Ahrefs AI-search visibility, September 2026. This snapshot is separate from the results described in the case study.
Modular buildings and portable storage
17.7M validated Search Console impressions
Mobile Modular operates a large multi-location website across modular offices, classrooms, buildings, restrooms, and related solutions. The work began by validating the underlying search and analytics data so technical and content priorities could be tied to real product and market demand.
Market
United States
Role
Enterprise SEO data validation, technical audit, commercial architecture, and measurement design
GrowthSpot needed SEO leadership that could support its own search priorities and work across client accounts. The engagement required clear boundaries, practical recommendations, and enough adaptability to work across different websites and client contexts.
Market
International
Role
SEO leadership for the agency and its client portfolio
See how client websites appear across the major AI answer platforms.
The collection spans automotive publishing, tax calculators, BPO, SaaS, ecommerce, fintech, travel, construction, home services, and consumer products. The screenshots record visibility on their capture dates; they do not attribute all current results to our work. Linked cases explain our role.
Philippine automotive publishing
Expressway.ph
Last six months
A search-first Philippine utility now appears across Google AI Mode, AI Overviews, ChatGPT, Gemini, Perplexity, and Copilot while its organic search footprint has also expanded.
AI responses
12.5K+12.1K
Pages appearing in AI responses
1.5K+1.3K
Google AI Overviews
3.1K+3.1K
Estimated organic traffic
47.8K+45.7K
PlatformResponsesPages
Google AI Mode2.5K755
ChatGPT1.5K695
Gemini1K406
Perplexity2.5K753
Copilot1.9K627
Swipe or scroll to inspect the original screenshot. Tap it to open the full-size image.
Source: Ahrefs Site Explorer, captured September 2026. Selected comparison: last six months. Ahrefs estimates visibility; it is not the client's private analytics.
A new Philippine calculator property has started earning visibility across AI answers and conventional search from a focused set of useful tax pages.
AI responses
94+94
Pages appearing in AI responses
34+34
Google AI Overviews
21+21
Organic keywords
53+53
PlatformResponsesPages
Google AI Mode3017
ChatGPT349
Gemini21
Perplexity63
Copilot11
Swipe or scroll to inspect the original screenshot. Tap it to open the full-size image.
Source: Ahrefs Site Explorer, captured September 2026. Selected comparison: last six months. Ahrefs estimates visibility; it is not the client's private analytics.
Commercial outsourcing content is being surfaced across Google AI experiences and answer engines while estimated organic traffic and top-three keyword coverage have grown.
AI responses
516+516
Pages appearing in AI responses
107+107
Google AI Overviews
243+243
Estimated organic traffic
4.6K+3.9K
PlatformResponsesPages
Google AI Mode21764
ChatGPT2819
Gemini43
Perplexity63
Copilot189
Swipe or scroll to inspect the original screenshot. Tap it to open the full-size image.
Source: Ahrefs Site Explorer, captured September 2026. Selected comparison: last three months. Ahrefs estimates visibility; it is not the client's private analytics.
Goodnotes has a broad AI-search footprint across product, publishing, and platform pages, with thousands of responses and cited pages across the major answer engines.
AI responses
10K+9.9K
Pages appearing in AI responses
1.5K+1.5K
Google AI Overviews
4.7K+4.6K
Estimated organic traffic
531K-7K
PlatformResponsesPages
Google AI Mode1.9K523
ChatGPT1.2K782
Gemini614174
Perplexity978282
Copilot688219
Swipe or scroll to inspect the original screenshot. Tap it to open the full-size image.
Source: Ahrefs Site Explorer, captured September 2026. Selected comparison: last three months. Ahrefs estimates visibility; it is not the client's private analytics.
Specialist educational publishing has created both conventional search demand and a growing footprint in AI answers from a compact collection of pages.
AI responses
77+62
Pages appearing in AI responses
17+13
Google AI Overviews
44+37
Estimated organic traffic
12.5K+12.4K
PlatformResponsesPages
Google AI Mode179
ChatGPT133
Gemini22
Perplexity00
Copilot11
Swipe or scroll to inspect the original screenshot. Tap it to open the full-size image.
Source: Ahrefs Site Explorer, captured September 2026. Selected comparison: last three months. Ahrefs estimates visibility; it is not the client's private analytics.
A specialist jewellery store is being discovered through product-led search and AI answers across more than one hundred pages.
AI responses
327+308
Pages appearing in AI responses
114+113
Google AI Overviews
70+70
Organic keywords
119+119
PlatformResponsesPages
Google AI Mode5654
ChatGPT13528
Gemini134
Perplexity00
Copilot5310
Swipe or scroll to inspect the original screenshot. Tap it to open the full-size image.
Source: Ahrefs Site Explorer, captured September 2026. Selected comparison: last three months. Ahrefs estimates visibility; it is not the client's private analytics.
Comparison label not fully visible in the supplied capture
Helpling’s service and advice pages appear across the major AI answer platforms, giving customers multiple routes into the brand beyond a conventional ranking.
AI responses
2.1K+2.1K
Pages appearing in AI responses
196+194
Google AI Overviews
668+664
PlatformResponsesPages
Google AI Mode1.1K166
ChatGPT8866
Gemini6132
Perplexity16943
Copilot2114
Swipe or scroll to inspect the original screenshot. Tap it to open the full-size image.
Source: Ahrefs Site Explorer, captured September 2026. Selected comparison: comparison label not fully visible in the supplied capture. Ahrefs estimates visibility; it is not the client's private analytics. The supplied image is cropped before the organic-search panel and does not show the complete comparison-window label.
A product with a relatively small conventional search footprint is still being surfaced by Google AI Mode, ChatGPT, Perplexity, and Copilot.
AI responses
78+78
Pages appearing in AI responses
22+22
Google AI Overviews
24+24
Organic keywords
33+33
PlatformResponsesPages
Google AI Mode4715
ChatGPT32
Gemini00
Perplexity31
Copilot11
Swipe or scroll to inspect the original screenshot. Tap it to open the full-size image.
Source: Ahrefs Site Explorer, captured September 2026. Selected comparison: last two years. Ahrefs estimates visibility; it is not the client's private analytics.
An AI-native product has built discovery across Perplexity, Google, ChatGPT, Gemini, and Copilot alongside a growing conventional search footprint.
AI responses
189+189
Pages appearing in AI responses
28+28
Google AI Overviews
40+40
Estimated organic traffic
97K+97K
PlatformResponsesPages
Google AI Mode298
ChatGPT246
Gemini76
Perplexity7815
Copilot114
Swipe or scroll to inspect the original screenshot. Tap it to open the full-size image.
Source: Ahrefs Site Explorer, captured September 2026. Selected comparison: last two years. Ahrefs estimates visibility; it is not the client's private analytics.
Enterprise product, use-case, and location pages are appearing in hundreds of AI answers while top-three keyword coverage and estimated organic traffic have grown.
AI responses
480+480
Pages appearing in AI responses
171+171
Google AI Overviews
224+224
Estimated organic traffic
21.5K+3.5K
PlatformResponsesPages
Google AI Mode14386
ChatGPT1917
Gemini96
Perplexity7942
Copilot68
Swipe or scroll to inspect the original screenshot. Tap it to open the full-size image.
Source: Ahrefs Site Explorer, captured September 2026. Selected comparison: last two years. Ahrefs estimates visibility; it is not the client's private analytics.
The portable-storage property is visible across five active AI platforms, with Perplexity and Google AI Mode showing the broadest page coverage in this snapshot.
AI responses
893+478
Pages appearing in AI responses
127+24
Google AI Overviews
233+194
Estimated organic traffic
13.1K+2.1K
PlatformResponsesPages
Google AI Mode26387
ChatGPT4117
Gemini5418
Perplexity26548
Copilot379
Swipe or scroll to inspect the original screenshot. Tap it to open the full-size image.
Source: Ahrefs Site Explorer, captured September 2026. Selected comparison: last six months. Ahrefs estimates visibility; it is not the client's private analytics.
A major payments brand has broad visibility across Google AI Mode, AI Overviews, ChatGPT, Gemini, Perplexity, and Copilot, supported by thousands of discoverable pages.
AI responses
26.3K+26.2K
Pages appearing in AI responses
5.5K+5.4K
Google AI Overviews
12.1K+11.9K
Estimated organic traffic
454K+241K
PlatformResponsesPages
Google AI Mode12.3K4.8K
ChatGPT316303
Gemini470271
Perplexity1.1K337
Copilot6361
Swipe or scroll to inspect the original screenshot. Tap it to open the full-size image.
Source: Ahrefs Site Explorer, captured September 2026. Selected comparison: last three months. Ahrefs estimates visibility; it is not the client's private analytics. Ahrefs displayed a 301 indicator beside the reviewed domain when this snapshot was captured.
Product and advice content is being surfaced across five active AI platforms while top-three keyword coverage and estimated organic traffic have increased.
AI responses
451+117
Pages appearing in AI responses
189+40
Google AI Overviews
107+89
Estimated organic traffic
4.3K+689
PlatformResponsesPages
Google AI Mode11477
ChatGPT113109
Gemini2414
Perplexity5833
Copilot3513
Swipe or scroll to inspect the original screenshot. Tap it to open the full-size image.
Source: Ahrefs Site Explorer, captured September 2026. Selected comparison: last six months. Ahrefs estimates visibility; it is not the client's private analytics.
Travel inventory and destination content now appear across thousands of AI responses, with Google AI Mode and Perplexity showing the widest visibility in this capture.
AI responses
1.7K+1.7K
Pages appearing in AI responses
632+632
Google AI Overviews
534+534
PlatformResponsesPages
Google AI Mode821386
ChatGPT2222
Gemini2119
Perplexity326149
Copilot44
Swipe or scroll to inspect the original screenshot. Tap it to open the full-size image.
Source: Ahrefs Site Explorer, captured September 2026. Selected comparison: last two years. Ahrefs estimates visibility; it is not the client's private analytics. The supplied image is cropped before the organic-search panel, so no organic traffic figure is reproduced from it.
We distinguish in-house leadership, consulting, and agency delivery because ownership affects what the result demonstrates.
Approved claims
Client feedback describes the experience reported by that person. Where no supporting traffic or revenue report is published, we do not add a numerical result.
Relevant lesson
Each story connects the work to a transferable decision: protect a migration, prioritise commercial pages, or build a content system people can use.
Bring us the search problem, not a prewritten task list.
Tell us your website, customers, goal and what your team can implement. We will recommend the most useful starting point.