SEO case studies
We only use quantitative results when the supporting evidence is approved. Other stories stay at the level the client has authorised.
The collection covers revenue ownership, migration protection, commercial-page growth, technical scale, content systems, and focused SEO experiments. Historical evidence keeps its original reporting period and carries a separate 2026 review date.
Discuss your growth planFilter by industry, growth problem, or service. Every card shows the market, our role, and the expertise used before you open the full case study.
Travel marketplace SEO
Aditya led SEO at Headout as SEO Manager. Search had to work across destinations, experiences, large inventories, transactional pages, and international demand.
Publication migration
The publication moved from Medium to Goodnotes.com while technical SEO issues were addressed across Thailand, Japan, Taiwan, and Hong Kong.
Home services marketplace
Helpling needed to compete for high-intent cleaning searches in Singapore. The work concentrated on the pages most closely connected to bookings, then supported those pages with technical improvements, clearer intent matching, structured data, internal links, and steady authority building.
Online travel marketplace
CuddlyNest had more than one million indexable travel pages and little established SEO infrastructure. Growth depended on making the inventory easier to crawl, deciding which pages deserved to exist, and building content and internal-linking systems that could scale across hotels, vacation rentals, and destinations.
Travel publishing and affiliate commerce
The European accommodation publisher earned revenue when readers continued to booking and experience partners. SEO therefore had to attract relevant global travellers and help them move from destination research into useful commercial choices.
B2B SaaS
The SaaS company already had useful question-and-answer content on its pages. The experiment tested whether implementing the structured data available at the time could improve eligibility and visibility for FAQ rich results.
Ecommerce
The multilingual ecommerce site had large numbers of thin pages, content created without search-demand analysis, and editorial content that did not reliably support categories and products. The programme reorganised the site around commercial entities, clearer internal relationships, and technical fixes that could operate across seven languages.
Automotive marketplace and vehicle finance
The marketplace combined vehicle listings, new arrivals, make and model pages, comparisons, and finance information. Weak structure, thin pages, and inconsistent internal links made it difficult for search engines to discover and prioritise the useful parts of the inventory.
Niche publishing
The micro-brand used an exact-match domain, but the early programme exposed two weaknesses: AI-assisted content that could not sustain quality and expensive links that were not sufficiently relevant. The recovery focused on the complete search product rather than relying on the domain name.
Philippine automotive publishing
Expressway.ph was built as a search-first information product for Filipino motorists. The programme combined structured toll data, route and RFID content, technical crawl controls, internal links, and page templates that could answer practical driving questions at scale.
Philippine tax and finance publishing
TaxCalculator.com.ph began with no recorded activity in the comparison period. The initial search programme connected calculators with explanatory tax content, clear page purposes, technical discovery, and Philippine tax entities users need to understand.
Recovery housing
Recovery-housing search requires unusual care: the page must explain the living environment, location, eligibility, and next step clearly without confusing housing with medical treatment. The programme aligned those user questions with local page architecture and measurable search performance.
Niche ecommerce and children’s publishing
Tapaswe serves a specialised audience looking for illustrated learning books for children. The programme connected product-page intent, language and cultural accuracy, technical store foundations, images, and supporting educational content.
B2B SaaS and sales intelligence
Adapt.io needed more than a list of keywords. The work connected its sales-intelligence product, target buyers, use cases, competitive search results, and editorial process so the team could choose better topics and produce stronger pages consistently.
AI recruitment software
X0PA AI needed to compete in a high-authority recruitment-software category across India, Singapore, the United States, the Philippines, and other markets. The programme connected product and buyer demand with content, authority, measurement, and AI-search visibility.
BPO and outsourcing services
Acelerar already had organic visibility and enquiries. The more valuable question was which pages and channels produced real buyers, which submissions were noise, and what the website needed to measure before scaling.
Modular buildings and portable storage
Mobile Modular operates a large multi-location website across modular offices, classrooms, buildings, restrooms, and related solutions. The work began by validating the underlying search and analytics data so technical and content priorities could be tied to real product and market demand.
Digital agency and white-label SEO
GrowthSpot needed SEO leadership that could support its own search priorities and work across client accounts. The engagement required clear boundaries, practical recommendations, and enough adaptability to work across different websites and client contexts.
These groups describe published evidence, not a claim that every company in an industry will achieve the same result.
Product discovery, content systems, international growth, and AI-answer visibility.
Destination demand, transactional inventory, programmatic pages, and commercial measurement.
Outsourcing demand, bottom-funnel content, lead quality, and first-touch attribution.
Enterprise products, multi-location demand, technical priorities, and validated data.
Product discovery, Shopify, multilingual architecture, revenue, and specialist content.
Calculator-led demand, tax entities, technical foundations, and early search growth.
Sensitive service clarity, local discovery, careful claims, and Search Console growth.
Motorist publishing, vehicle marketplaces, indexation, structured data, and programmatic scale.
Client boundaries, senior search leadership, and implementation across agency accounts.
The collection spans automotive publishing, tax calculators, BPO, SaaS, ecommerce, fintech, travel, construction, home services, and consumer products. The screenshots show the current footprint; linked case studies explain the work and business context behind it.
A search-first Philippine utility now appears across Google AI Mode, AI Overviews, ChatGPT, Gemini, Perplexity, and Copilot while its organic search footprint has also expanded.
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A new Philippine calculator property has started earning visibility across AI answers and conventional search from a focused set of useful tax pages.
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Commercial outsourcing content is being surfaced across Google AI experiences and answer engines while estimated organic traffic and top-three keyword coverage have grown.
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Goodnotes has a broad AI-search footprint across product, publishing, and platform pages, with thousands of responses and cited pages across the major answer engines.
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Specialist educational publishing has created both conventional search demand and a growing footprint in AI answers from a compact collection of pages.
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A specialist jewellery store is being discovered through product-led search and AI answers across more than one hundred pages.
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Helpling’s service and advice pages appear across the major AI answer platforms, giving customers multiple routes into the brand beyond a conventional ranking.
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A product with a relatively small conventional search footprint is still being surfaced by Google AI Mode, ChatGPT, Perplexity, and Copilot.
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An AI-native product has built discovery across Perplexity, Google, ChatGPT, Gemini, and Copilot alongside a growing conventional search footprint.
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Enterprise product, use-case, and location pages are appearing in hundreds of AI answers while top-three keyword coverage and estimated organic traffic have grown.
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The portable-storage property is visible across five active AI platforms, with Perplexity and Google AI Mode showing the broadest page coverage in this snapshot.
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A major payments brand has broad visibility across Google AI Mode, AI Overviews, ChatGPT, Gemini, Perplexity, and Copilot, supported by thousands of discoverable pages.
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Product and advice content is being surfaced across five active AI platforms while top-three keyword coverage and estimated organic traffic have increased.
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Travel inventory and destination content now appear across thousands of AI responses, with Google AI Mode and Perplexity showing the widest visibility in this capture.
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We distinguish in-house leadership, consulting, and agency delivery because ownership affects what the result demonstrates.
A testimonial-level statement stays a testimonial-level statement. We do not turn it into an unsupported traffic, lead, or revenue number.
Each story connects the work to a transferable decision: protect a migration, prioritise commercial pages, or build a content system people can use.
Share the site, market, goal, evidence, and implementation constraints. We will recommend the most useful starting point.
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