Published by SEO Company Philippines · Page updated
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B2B SEO
You sell to other businesses, but website traffic is not turning into the right sales conversations. We help software providers, professional services, outsourcing companies and suppliers answer the questions buyers ask before they request a demo, consultation or quote.
Managed support starts at US$3,000/month; focused projects are scoped separately. Compare pricing and what is included.
The person researching your offer may not be the person approving the budget. Buyers need to understand suitability, implementation, costs and the support they will receive. We work with your team to put those answers on the right service, product and comparison pages, then review the enquiries they attract.
This is an example of how we would plan a page, not a client result or a keyword-volume claim.
| Step | What your team should expect |
|---|---|
| Investigate | Confirm the rental products, specifications and delivery areas with your team. Review search results in the market you serve and the questions sales receives. |
| Decide | Improve the relevant rental page with the intended uses, approved product details, delivery coverage and information needed for a quote. Link it from the product category instead of creating another near-identical page. |
| Check | Check that buyers can find the product details and submit a quote request. Review whether resulting enquiries match the product and location, where tracking is available. |
| Avoid | If the product or location is not served, do not build a page that suggests otherwise. Choose a search that fits what you can supply. |
Companies selling products or services to other businesses, including software, professional services, outsourcing and industrial supply.
Enquiries are plentiful but few fit the sales team.
Important objections are answered only on calls.
Service pages describe capabilities without explaining business use.
We start with the accounts, locations and problems your sales team wants. A buyer, applicant and supplier may use similar language, so the page and next step must make the difference clear. Your qualification criteria guide the content priorities.
A buyer may need to explain the choice to operations, finance or procurement. We identify questions about delivery, suitability, responsibilities and experience. Useful pages help the prospect prepare that conversation instead of asking them to book a call for every basic answer.
We separate genuine service needs rather than create many near-identical industry pages. Each priority page should explain the problem it solves, what is included and what information is needed to assess fit.
A first visit is rarely the whole story. Where records allow, we compare enquiries, opportunities and sales feedback over an appropriate period. We retain unknown attribution and avoid claiming that the last tracked visit caused the entire deal.
A buyer comparing business providers needs practical answers. Will this solve our problem? What does implementation involve? Can our team justify the investment? We build B2B SEO around those decisions, with your product and sales teams involved in the facts.
We start with your products or services, target customers and the requirements that make an enquiry suitable. Sales conversations and available paid-search data help us understand where demand is useful. A popular search is not a priority if your business cannot fulfil the request.
You receive a keyword-to-page plan: which existing pages to improve, which buyer questions need a new page and what to tackle first. Product and service searches stay with the relevant commercial pages; guides answer research questions and help readers continue to the right service.
Your sales and product teams know why a buyer chooses one specification over another, what cannot be supplied and which questions hold up a sale. We turn those approved answers into drafts. You do not have to become an SEO writer to work with us.
We identify the facts we need before drafting and flag questions for your reviewer. Where customer calls are useful, we use only recordings or notes you are authorised to share. If those are unavailable, a product discussion and approved documentation can be our starting point.
Software buyers may need integration and onboarding details. Service buyers need to understand scope and responsibilities. Procurement may need specifications and supply conditions. We identify the information your buyers lack and work with your team to publish accurate answers.
The next step should match the purchase: request a demo, arrange a consultation or ask for a quote. We review that path alongside the content, so improving search visibility does not leave visitors at a dead end.
A buyer should be able to move from a service or product page to relevant use cases, client work and the right contact option. We check that those pages are linked clearly and that search engines can access them. Duplicate pages and outdated offers need a deliberate fix, not more copy.
We agree which changes we can publish and which need your developer. Where development is required, we provide the affected pages, the change needed and how to check it after release. Access and approval delays are raised in the work plan.
We agree what makes an enquiry suitable: the requested product or service, location and other requirements your sales team uses. Reports separate those enquiries from job applications, supplier pitches and existing-customer support. Where tracking is incomplete, we say what is unknown.
Your team tells us which enquiries progressed and which did not fit. We use that feedback to adjust pages and priorities. A rise in visits alone does not tell you whether the SEO investment is producing better sales conversations.
For a business selling in the United States or Canada, we research how buyers in those markets describe their needs and compare providers. The customers you can actually serve determine which markets belong in the plan. We also assess other English-language markets where you sell.
The first conversation covers your website, priority products, target markets and who can approve changes. We then scope the research, writing and implementation. If you need immediate leads, SEO should not be treated as a replacement for every channel already bringing customers.
The searches to target, the page for each, and the product facts needed to start.
Copy for approval, website changes within scope and clear instructions for your developer where needed.
Published work, search performance and suitable enquiries where tracking supports the connection.
You identify the products and markets that matter. We review the website and available search and enquiry data, then agree the first pages to work on.
We prepare the agreed copy and SEO changes. Your reviewer checks product facts; your developer handles changes outside our access or scope.
We discuss which requests fit, what was published and what remains blocked. The next priorities follow that review.
Our Adapt.io work covered B2B SaaS content research and editorial planning. It is a software example, not an industrial lead-generation result. Read the project to see the work and the client's feedback.
Architecture, content and commercial measurement.
Recruitment technology across multiple international markets
Architecture, content and commercial measurement.
B2B SaaS content research and editorial systems
Ahrefs AI-search visibility, September 2026. This snapshot is separate from the results described in the case study.Enterprise products, locations, and search reporting
“He isn't chasing rankings for the sake of rankings; he thinks about how a brand gets found, cited and trusted — by search engines and by AI answer engines alike.”
X0PA AI · SEO client
LinkedIn recommendation for Aditya Aman and TheProjectSEO, X0PA AI’s external SEO partner.
We agree the reporting with your team and distinguish completed work from business results. Missing data and other changes affecting performance stay visible.
Direct answers to the questions teams ask before deciding whether this work fits.
A narrow service or procurement question can still be commercially important. We assess search intent, account fit and sales relevance alongside volume. We do not promise a traffic target that would reward attracting the wrong audience.
We research the searches your potential customers use, improve the relevant product and service pages, and make it clear how to request a quote. Your sales feedback helps us judge whether those enquiries fit. Better rankings can help buyers find you, but do not guarantee a lead or a sale.
An agreed product and market focus, approved product information, website and analytics access appropriate to the work, and someone who can approve changes. If your developer publishes, we agree the handoff before starting. You do not need to share confidential customer recordings to get started.
Do not rely on a new SEO engagement to deliver a fixed number of enquiries this month. We can identify and implement priorities, but search response and sales timing vary. Keep the channels already bringing customers while assessing whether ongoing SEO fits your budget and delivery capacity.
Service, solution, use-case, industry, integration, comparison, research, case study and expert guide pages can work when they answer a real buying question and connect to the offer.
We connect available website and enquiry records with your sales team's updates. That lets us distinguish suitable enquiries, opportunities and won business where the records support it. Some buyers return directly or contact you offline, so we do not assign every sale to the last website visit.
They overlap, but B2B includes services, manufacturing, outsourcing and other complex buying models. SaaS adds product-led, subscription, trial/demo and software-category considerations.
It can be worth considering when a small number of suitable customers has meaningful value. We assess demand and your sales economics rather than reject a topic solely because its search volume is low.
Tell us about your website, customers and the problem you want to solve. We will discuss fit, responsibilities and a realistic scope before you commit.
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