01The problem: move the publication without losing its audience
Goodnotes wanted its publication on an owned domain rather than Medium. The migration needed to preserve the routes readers and search engines used to find the articles. Moving the copy alone would not address redirects, discovery or links.
02What the work covered
The engagement included the publication move, redirects, metadata, internal links and technical SEO. The wider work also covered the owned blog, landing pages and product-search needs. These were related responsibilities, not a single isolated redirect change.
03Working across markets
Technical work covered Thailand, Japan, Taiwan and Hong Kong. Each market needed attention to its pages and search context. This case does not claim the same outcome for every country or language.
04Connecting readers to the product
The wider programme included search paths for Goodnotes for Windows and Android, alongside other product-discovery work. The purpose was to connect relevant demand with the product information people needed, not simply publish more articles.
05What the client reported
Elizabeth Ching, Marketing Manager at Goodnotes, confirmed that the publication migration was completed without losing traffic. For a business moving an established publication, preserving the audience was an important part of the assignment.
06What this means for your migration
Before moving a publication, identify the URLs people use, their replacements and who will check them after launch. This case is relevant to migration planning and coordination; it is not a guarantee that another website can move without any temporary search fluctuation.
