Answer engine optimization (AEO)
Work that helps a source provide a clear, supported answer that search and answer products can retrieve and present.
Generative engine optimization (GEO)
The practice of improving how a brand, entity, and its evidence can be understood and cited in generative search experiences.
Crawlability and indexation
Crawlability is whether a search system can access a URL. Indexation is whether the system chooses to store and consider it for retrieval.
Entity
A distinct person, organisation, product, place, or concept that a system can identify and connect with attributes and relationships.
Search intent
The job the searcher is trying to complete. Good page targeting starts with the job, not just a phrase.